Hi 👋 I’m Justie, a Product Manager with 6 years of experience driving impact at both startups and Fortune 500 companies. I specialize in crafting AI-powered experiences across B2B and B2C products to drive user growth and engagement. Most recently, I’ve been rapidly prototyping and building products using AI and vibe coding tools.

A financial planning app that helps users achieve early financial independence by turning long-term goals into clear, actionable monthly plans.

AI-powered multi-destination trip planning with optimized routing.

At AppDynamics (Cisco), I led the strategy, design, and launch of a natural language search experience to solve a critical usability issue: users struggled with the complexity of query-based filters. I drove user research, competitive analysis, and cross-functional execution to deliver an intuitive, LLM-powered interface that reduced time-to-value by 30% and significantly improved user satisfaction.

At AppDynamics (Cisco), I identified friction in how users navigated the homepage and discovered key features. I led a cross-functional team of 15 to redesign the platform’s homepage, improving usability and driving a 30% increase in feature adoption.

At AppDynamics (Cisco), I led the end-to-end development of a low-code UI editor to help third-party developers build custom UIs faster and more securely. By defining product strategy, driving user research, and partnering with design, engineering, and external teams, we launched a scalable tool that improved UI building efficiency by 40% and increased daily active users by 30%.

At EMW3, I led end-to-end product strategy and execution for client Solos to launch a 0 to 1 ML-powered fintech app recommending personalized investment options for freelancers, driving a 3x increase in user engagement.

At EMW3, I partnered with client WaterH to lead the end-to-end design and launch of a wellness app helping users stay hydrated, from concept to delivery. Key features included personalized hydration goals, social sharing, and gamification, resulting in a 3x increase in user engagement.

At EMW3, I led the 0–1 launch of a fintech website, overseeing product strategy, design, and development. I also drove growth strategy, optimizing conversion funnels through A/B testing and UX improvements, resulting in a 3× increase in app download conversions.

At Bestof U, I partnered closely with the founder to design and launch a mobile app that tracks user health metrics—including sleep, mood, and stress—integrated with our e-commerce platform. Leading collaboration across design and development teams, I drove the MVP launch and defined a phased product roadmap. These efforts led to a 3× increase in user engagement.

At Bestof U, I collaborated with the founders to define business strategy and target user personas, leading the launch of an e-commerce website for wellness products. I shaped the product vision, guided UX design, and aligned content with customer needs. The launch resulted in a 40% increase in newsletter sign-ups and a strong early conversion rate, validating product-market fit.