Hi I'm Justie 👋🏻, a designer-turned product manager with 8+ years across SaaS and consumer products. I enjoy building AI-powered products turning user intent into intuitive experience. Recently, I've been hand-on prototyping and shipping products using tools like OpenAI, Cursor, Claude Code and Figma Make, moving from quickly from idea to working product and iterating based on real user feedback.

A financial planning app that helps users achieve early financial independence by turning long-term goals into clear, actionable monthly plans.

AI-powered multi-destination trip planning with optimized routing.

Natural language search that replaced complex query-based filters with an intuitive LLM-powered interface, reducing time-to-insight 30%

Homepage redesign that improved navigation and feature discoverability, driving 30% increase in feature adoption

Low-code UI editor for creators to build custom interfaces faster and more securely, improving UI development efficiency 40% and increasing daily active users 30%

At EMW3, I led end-to-end product strategy and execution for client Solos to launch a 0 to 1 ML-powered fintech app recommending personalized investment options for freelancers, driving a 3x increase in user engagement.

At EMW3, I partnered with client WaterH to lead the end-to-end design and launch of a wellness app helping users stay hydrated, from concept to delivery. Key features included personalized hydration goals, social sharing, and gamification, resulting in a 3x increase in user engagement.

At EMW3, I led the 0–1 launch of a fintech website, overseeing product strategy, design, and development. I also drove growth strategy, optimizing conversion funnels through A/B testing and UX improvements, resulting in a 3× increase in app download conversions.

At Bestof U, I partnered closely with the founder to design and launch a mobile app that tracks user health metrics—including sleep, mood, and stress—integrated with our e-commerce platform. Leading collaboration across design and development teams, I drove the MVP launch and defined a phased product roadmap. These efforts led to a 3× increase in user engagement.

At Bestof U, I collaborated with the founders to define business strategy and target user personas, leading the launch of an e-commerce website for wellness products. I shaped the product vision, guided UX design, and aligned content with customer needs. The launch resulted in a 40% increase in newsletter sign-ups and a strong early conversion rate, validating product-market fit.