📝 My Role
As the Product Manager, I drove product strategy and execution from discovery to delivery. I aligned with stakeholders to define business goals, conducted market research and user interviews to surface key insights, and collaborated closely with the Product Design Lead and UX Designer to shape the product roadmap. I led cross-functional coordination to ensure on-time, on-budget delivery of a high-quality product.
🔑 Key Solutions
Add Water Record
Users are able to add water records each time they drink water so that they can keep track of their water behavior over time.
Trend History
Users are able to see a long-term trend of their water intake so that they can know if their water intake habit is improving over time.
Reminder
Users are able to set reminders and notifications, including routine and time intervals, so that they can keep drinking water during certain periods.
Achievement
Users are able to receive rewards when they reach specific goals so that they will be motivated over time.
Shareable Record
Users are able to see and download a monthly report about their water intake habits so that they can use the information when there are health-related needs.
0. OVERVIEW
1. RESEARCH
1.1 Context
The original concept derives from two main problems that most people haven't drunk enough water each day, which will lead to serious health problems. Secondly, tap water quality in North America was not entirely acceptable for drinking in terms of the TDS (total dissolved solids).Â
The concept is to explore how we might design a mobile app, in conjunction with a water bottle, to help users form a better water intake habit.
1.2 Competitor analysis
The objective was to figure out users' pinpoint during their daily water intake behavior and their interaction with water bottles. We started with questions including:
• What is the definition of healthy water drinking habit?
• What are some existing solution that helps people to better drink water?
• What are user feedbacks from the existing products? Features they like? Features they don't like?
• What are some blockers that people have on forming a good water intake habit?
We looked into some existing water tracking products:
1.3 Quantitative research & User interview
At the same time, we have collected 239 responses from a survey and conducted 1-hour interview with 22 target users on questions related to lifestyle, water drinking behaviors, etc, to identify our customer's needs and wants from their behaviors.Â
đź’ˇ Key insights
• Most people don’t know how much water they need daily.
• “Daily goal” and “Achievement” should be a must-have feature.
• Besides water, “coffee” and “tea” are what people have as 2nd and 3rd water source.
• Seasons don’t play a vital role in terms of water consumption.
• Be able to quickly set up a reminder is a must. And users prefer to have it “15 mins” or “1 hr” base.
• 18 out of 22 people think adding gamification will help users drink more water/achieving goals.
• We notice that people who are active tend to drink more water regularly.
2. CONCEPT
2.1Â Personas
To better identify our target users and understand their needs, we created 4 personas (2 primary personas and 2 secondary personas) based on the findings from interviews and market research, as narrative information for further discussion on product features.Â
2.2Â Information Architecture Workshop
To better understand the business goal and set expectations for this product, we conducted a virtual Information Architecture workshop with two stakeholders from WaterH.
Workshop with Clients - Defining Audience
Workshop with Clients - Understanding their needs
2.3 Feature Prioritization
We prioritized features to determine the MVP product according to user stories into 3 phases - must-have, nice-to-have, and maybe-later.Â
3. Design
3.1 User Flow
Moving into the design process, we mapped out the entire user flow to understand how users would interact with the app and created a wireframe to communicate the app's structure.Â
3.2 Wireframes
3.3 Color Palette & Typography
3.4 Illustrations
3.5 Prototypes
âś… MVP - v1.0Â
We've spent less than five months developing this MVP product from an idea to a tool on the App Store for the first group of customers. The overall product is considered successful with the MVP launch. It is now moving into phase 2, where we would add more features and improve existing features based on the user feedback.
